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Tell us what has changed.

You do not need to know which Fortify mandate you need. The useful starting point is understanding what has changed inside the firm — and what the market may not yet understand.

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What happens next

A conversation before a proposal.

The first step is to understand the commercial question. Fortify does not assume a Review, repositioning exercise or implementation mandate is automatically required.

1. Edward reviews the enquiry.

We look at the firm, the situation described and whether there appears to be a relevant commercial question.

2. We have an initial conversation.

The purpose is to understand what has changed, what leadership is trying to achieve and where the constraint may sit.

3. A next step is recommended only if useful.

That may be a Commercial Positioning Review, another Fortify mandate, or simply the conclusion that positioning is not the issue.

Information shared with Fortify is treated as confidential and used only for the purpose of understanding or carrying out the engagement.

Where required, discussions and subsequent work can also be conducted under the firm's preferred confidentiality or NDA arrangements.

Fortify Logic

Commercial positioning for professional firms.